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Frequently Asked Questions

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General Questions

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What is business strategy?

Business strategy is the firm’s working plan for achieving its vision, prioritizing objectives, competing successfully, and optimizing financial performance with its business model.
The choice of objectives is the heart of the strategy, but a complete approach also describes precisely how the firm plans to meet these objectives. As a result, the strategy explains in practical terms how the firm differentiates itself from competitors, how it earns revenues, and where it earns margins.

Do you offer services only for established businesses?

We offer our services to brand new startups, visionaries with innovative ideas, or established brands with tangible market traction.